News (1013)
Emotional Storytelling is Crucial: Microsoft Exec
- Sunday, 24 April 2016
- News
- Written by CMO Tech News
Consumers are overwhelmed with marketing messages, but firms can cut through the clutter with emotional storytelling. So writes Microsoft UK CMO Paul Davies in Campaign.
Read more...MetLife Seeking to Integrate Customer Services
- Sunday, 24 April 2016
- News
- Written by CMO Tech News
Global insurance company MetLife is undergoing a company-wide transformation to its customer services by integrating its digital operations under an initiative being led by Martin Lippert, head of the company’s global technology and operations. So reports V3.
Read more...Carnival Cruise Line Taps Casino Bigwig as CMO
- Sunday, 24 April 2016
- News
- Written by CMO Tech News
Carnival Cruise Line has recruited Kathy Mayor from Las Vegas Sands as its new CMO. So reports Travel Agent Central.
Read more...Outsourcing CMO Functions Has Many Benefits
- Monday, 18 April 2016
- News
- Written by CMO Tech News
External CMO companies typically service a variety of customers, so they have valuable experience with knowing what types of marketing programs work and what types don’t. So reports Business.
Read more...Salesforce and Zendesk Launch Messenger Programs
- Monday, 18 April 2016
- News
- Written by CMO Tech News
Salesforce and Zendesk have just launched programs to help manage messenger traffic through each firms’ technology platforms. So reports TechCrunch.
Read more...1-800 Flowers Seeks Seamless Connections with IBM Cloud
- Monday, 18 April 2016
- News
- Written by CMO Tech News
In addition to its well-known flower retailing website, 1-800 Flowers has more than a dozen brands including David and Harry and the Popcorn Factory that it wants to tie together by moving its data to the IBM Commerce cloud offering. So reports MediaPost.
Read more...Walmart Marketing Head Quits to Return to Firm He Helped Launch
- Saturday, 09 April 2016
- News
- Written by CMO Tech News
Brian Monahan, who headed up online marketing as a vice president of marketing for Walmart, has left the position to return to San Francisco-based NewCo Festivals, which is a media and events platform that he co-founded four years ago. So reports Chain Store Age.
Read more...Pandora’s 1st CMO Stepping Down
- Saturday, 09 April 2016
- News
- Written by CMO Tech News
Simon Fleming-Wood, who is the first chief marketing officer of music streaming company Pandora, is leaving the position as the company is transitioning to provide on-demand services. So reports AdWeek.
Read more...Salesforce Acquires Artificial Intelligence Firm
- Saturday, 09 April 2016
- News
- Written by CMO Tech News
In a move to bolster its automation efforts, Salesforce.com has acquired artificial intelligence startup firm MetaMind. So reports PCWorld.com.
Read more...Intercom Raises $50M for Product Development
- Saturday, 09 April 2016
- News
- Written by CMO Tech News
Intercom, which provides a customer communications platform, has raised $50 million for product development. This brings its total funding to $116 million. So reports Martech Advisor.
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