News (1013)
Salary Guide Identifies Industry Compensation
- Sunday, 16 October 2016
- News
- Written by CMO Tech News
With executives shifting budget dollars from IT to marketing technology, salaries are quickly changing throughout the industry with chief marketing officers having potential to earn from $40,000 to $238,000, according to a study by Mondo. So reports Mediapost.
Read more...TapFwd Secures $3M in Funds for Mobile Marketplace
- Saturday, 08 October 2016
- News
- Written by CMO Tech News
TapFwd, which offers its Cerebro technology that analyzes 250 billion data points from more than 500 million mobile devices daily as part of its mobile data marketplace, has secured $3 million in seed funding. So reports MartechAdvisor.
Read more...Top Reasons Why Influencer Marketing Fails
- Saturday, 08 October 2016
- News
- Written by CMO Tech News
One common reason that marketing programs fail is that brands take a transactional approach to seeking support from influencers rather than building long-term relationships. So reports MarketingTech.
Read more...Frequent Promotional Posts Irks Social Media Users the Most: Study
- Saturday, 08 October 2016
- News
- Written by CMO Tech News
In a recent study by Sprout Media, survey respondents identified an excessive number of promotional posts by marketers as the most annoying aspect of using social media. So reports AdWeek.
Read more...Alphabet Backs Off from Twitter Purchase, Marketers Disappointed
- Saturday, 08 October 2016
- News
- Written by CMO Tech News
Some digital marketers say they were disappointed to learn that Alphabet has backed away from bidding on Twitter because the acquisition could help the parent company of Google and other popular web brands pump new life into social network G+. So reports MediaPost.
Read more...Salesforce Buys Data Firm Krux for $700M
- Saturday, 08 October 2016
- News
- Written by CMO Tech News
Salesforce is continuing its acquisition spree and has announced that it will purchase data firm Krux for $100 million. So reports Fortune.
Read more...Two Markting Conference. Two Coasts. Lots of Digital Marketing and Storytelling
- Saturday, 01 October 2016
- News
- Written by Dan Sabbatino
Late October will feature two multi-day marketing events on opposite sides of the country that promise innovative keystone speakers and forward-thinking marketing strategies.
Read more...Salesforce Seeking to Block Microsoft’s Acquisition of LinkedIn
- Saturday, 01 October 2016
- News
- Written by CMO Tech News
Salesforce is urging European regulators to scrutinize Microsoft’s proposed $26.2 billion acquisition of LinkedIn and is claiming the deal could allow Microsoft to prevent competitors from using the social media website. So reports TopTechNews.
Read more...Adobe Taps Microsoft Cloud Service
- Saturday, 01 October 2016
- News
- Written by CMO Tech News
Adobe, which uses its own cloud platform and Amazon’s web services, has added Microsoft’s Azure as its “preferred cloud platform” as well as for other services, such as the voice recognition feature called Cortana. So reports GeekWire.
Read more...TubMogul Teams Up with Jivox
- Saturday, 01 October 2016
- News
- Written by CMO Tech News
TubMogul, which provides branding software for advertising, has teamed up with Jivox to offer creative services for clients seeking to develop media campaigns. So reports destination CRM.com.
Read more...