CMO Tech (192)
Nieman Marcus Working to Integrate Online and Brick-and-Mortar Shopping
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
Nieman Marcus is developing beacon Bluetooth technology that guides brick-and-mortar shoppers that have previously researched products on the company’s website. So reports Computerworld.
Read more...GE Honcho Reflects on Marketing Automation with Marketo
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
GE, which was the first company to tap the joint venture of LinkedIn and Marketo, has more work to do to tie together different marketing resources across its enterprise at a time when more customers are turning off cookies and implementing ad blockers.
Read more...Digital Marketing Has Thrown Ad Industry Into Chaos
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
A lack of regulations, an absence of accountability, and limited transparency have created a Wild West of online advertising and is undermining the potential of the industry. So reports AdAge.
Read more...Implementing a CRM: What You Need to Consider
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech Staff
Implementing customer relationship management technology can be a high stakes and dicey undertaking. On one hand, the technology can help a firm deepen relationships with clients by cross selling and by targeting sales pitches to clients’ specific needs.
Read more...Microsoft Acquires Company with Silo Buster Tech
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
Microsoft has acquired Metanautix, which has developed technology that can search through massive amounts of data stored in different silos within an enterprise. So reports SearchMarketingDaily.
Read more...Amazon Has a Commanding Share of Retailing
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
During the holiday shopping season, 87% of online shoppers used Amazon.com for comparison shopping and 73% of shoppers said they purchased items from the online retailer, according to a survey by Survata. So reports Bloomreach.
Read more...U.S. Technology Infrastructure Struggling to Meet Demand
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
The Internet of Things is expected to consist of 50 billion objects by 2020, which will impose a substantial strain on the web in the U.S. So reports Nextgov.com.
Read more...Get Ready for An Onslaught of Ad Blockers
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
Software for blocking web-based ads is a step closer to becoming commonplace now that Asus has added the technology as a standard feature on its Asus Browser. So reports Motherboard.com.
Read more...Salesforce Expected to Buy SteelBrick
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
Salesforce, one of the largest providers of CRM technology, is expected to acquire SteelBrick, a technology firms that helps salespeople produce proposals and prices for prospects. So reports Nasdaq.
Read more...Tech Providers Will Increasingly Focus on Actionable Data
- Sunday, 07 February 2016
- CMO Tech
- Written by CMO Tech News
In 2016, technology providers will increasingly seek ways to make marketing data actionable rather than continuing to gather data simply for the sake of gather data, says Tim Baker, the newly appointed chief executive officer of DataSift. So reports iCrunchDataNews.com.
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