News (1013)
eBay Marketing Head Touts Virtual Reality Store
- Saturday, 21 May 2016
- News
- Written by CMO Tech News
eBay has teamed up with Australian retailer Myer to launch a virtual reality department store that features 12,500 products and is giving away 20,000 Google cardboard-style headsets to promote the service. So reports CNET.
Read more...SAP Tech Tracks Customers’ Locations, Activities
- Saturday, 21 May 2016
- News
- Written by CMO Tech News
SAP’s new Digital Consumer Insight provides users of the technology with data on customers inside stores and with other information regarding individuals’ age groups, gender, and past locations by tapping into mobile phones. So reports InfoWorld.
Read more...IBM Combines Weather Channel with Watson for Hyperlocal Marketing
- Saturday, 21 May 2016
- News
- Written by CMO Tech News
IBM is combining its cognitive computer platform called Watson with the Weather Channel to provide digital marketing that is highly specific to local weather. So reports MarketingDrive.
Read more...Salesforce Launches Journey Service Through Marketing Cloud
- Saturday, 14 May 2016
- News
- Written by CMO Tech News
Salesforce has launched Marketing Cloud Lightening, which links lead ads on social media websites to the firm’s marketing cloud to help create a customer journey. So reports Enterprise Innovation.
Read more...Don’t Trust Online Reviews of Enterprise Software Products
- Saturday, 14 May 2016
- News
- Written by CMO Tech News
Selecting an enterprise software product is a multifaceted and challenging endeavor that can’t be resolved with customer reviews found on websites. So reports MarTech Advisor.
Read more...Nestle Waters CMO Discusses Strategy for Home Delivery Service
- Saturday, 14 May 2016
- News
- Written by CMO Tech News
Nestle Waters, which owns brands such as Poland Springs, Perrier, and Pelligrino, has started a home delivery service and is using technology from Salesforce Cloud, Journey Builder, Service Cloud, and Social Studio, says the company’s CMO, Antonio Sciuto. So reports Chief Marketer.
Read more...How to Market to Self-Absorbed Customers
- Saturday, 14 May 2016
- News
- Written by CMO Tech News
Consumers today are highly self-absorbed and have a sense of entitlement, so marketers must focus on building trust, especially when targeting Gen Z, according to PR Newswire's CMO, Ken Winko. So reports CMO.
Read more...PETA Taps Ogilvy & Mather Bangkok for Blood & Guts Shock Video
- Saturday, 14 May 2016
- News
- Written by CMO Tech News
PETA in Asia has turned to Ogilvy & Mather Bangkok to produce a YouTube video that features shoppers in a luxury clothing accessory store who expressed horror when they open pocketbooks and other items and see animal hearts and other bloody organs. So reports Marketing Interactive.
Read more...Social Marketing, Analytical Capabilities Are Crucial: Study
- Friday, 06 May 2016
- News
- Written by CMO Tech News
A survey by Forbes Insights and Oracle Marketing Cloud has concluded that executives believe that social marketing and analytic competences are highly important to digital marketing. So reports eMarketer.
Read more...Adobe Buys Content Management Technology Provider Livefyre
- Friday, 06 May 2016
- News
- Written by CMO Tech News
Adobe is beefing up its marketing cloud services by acquiring content management technology provider Livefyre. So reports CMO.
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